Many Walt Disney World visitors have heard the phrase "E-ticket" used to describe a popular headliner attraction and most of those folks know E-tickets were the most expensive class of tickets back in the days when the parks required you to exchange individual tickets for rides on most of the attractions in the park. This brochure, which lists prices effective in October, 1972, shows the cost of books of tickets or general admission to the park in the relatively early days of the Magic Kingdom.
Also notable, on the flip side of the brochure, are promotions for some of the other activities around the Walt Disney World Resort, including cruises on the old side-wheeler steamboats and a nighttime water skiing light show, which must've been quite a spectacle (if you could actually see what was going on).
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